New Google Mobile Friendly Search Algorithm

Posted on: April 10th, 2015 by BuildMyWeb No Comments

Mobilegeddon is April 21 2015

From Google’s own Blogger page:

“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. Starting April 21 [2015], we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Mobile Friendly Test Tool

Here is a great little tool Google is offering for users to see if their webpage is considered ‘mobile-friendly’ by Googlebot:

Mobile Friendly Definition

And here is Google’s definition on what makes for a Mobile-friendly webpage design:

What Does This Mean For Website Owners?

If you own a website, and want users to be able to find it via Google (or any other Search Engine, for that matter), you should be concerned. If your website does not render well on a mobile device such as a tablet or smart phone, Google will penalize your search ranking. Thereby making it that much more difficult for users to find your website.

How Do I Know If My Website Is Mobile Friendly?

Plug the url (web address) of the webpage you want to check into the field on the Mobile Friendly Test Tool linked above and click the ‘Analyze’ button. If it says there are problems, you will likely need to contact a developer for assistance.


Leave a Reply