Sure, some will be skeptical and call it a publicity maneuver. Undoubtedly, it is positive publicity. Being a skeptic myself when it comes to the actions and motivations of corporations, I agree. There is no doubt in my mind that some eggheads sitting in a board room are thinking, and likely saying out-loud, what a wonderful little scheme this will be for gaining positive notoriety on behalf of Microsoft. On the other hand, behemoths like Microsoft are going to seek that publicity one way or another. Why not relish in the fact that this time their marketing effort has the much added benefit of making the world a better place?
As noted on Microsoft’s own blog post in regards to the action, ‘It’s simple, Microsoft is stronger when we expand opportunity and we have a diverse workforce that represents our customers. People with autism bring strengths that we need at Microsoft, each individual is different, some have amazing ability to retain information, think at a level of detail and depth or excel in math or code. It’s a talent pool that we want to continue to bring to Microsoft!’